March 20, 2023

Google up to date the structured knowledge steering to raised emphasize that every one three structured knowledge codecs are acceptable to Google and in addition clarify why JSON-LD is is advisable.

The up to date Search Central web page that was up to date is the Supported Codecs part of the Introduction to structured data markup in Google Search webpage.

A very powerful adjustments have been so as to add a brand new part title (Supported Codecs), and to broaden that part with a proof of supported structured knowledge codecs.

Three Structured Knowledge Codecs

Google helps three structured knowledge codecs.

  1. JSON-LD
  2. Microdata
  3. RDFa

However solely one of many above codecs, JSON-LD, is advisable.

In line with the documentation, the opposite two codecs (Microdata and RDFa) are nonetheless superb to make use of. The replace to the documentation explains why JSON-LD is advisable.

Google additionally made a minor change to a title of a previous part to mirror that the part addresses structured knowledge vocabulary

The unique part title, Structured knowledge format, is now Structured knowledge vocabulary and format.

Google added a bit title the part that gives steering on Google’s most well-liked structured knowledge format.

That is additionally the part with essentially the most extra textual content added to it.

New Supported Codecs Part Title

The up to date content material explains why Google prefers the JSON-LD structured knowledge format, whereas confirming that the opposite two codecs are acceptable.

Beforehand this part contained simply two sentences:

“Google Search helps structured knowledge within the following codecs, except documented in any other case:

Google recommends utilizing JSON-LD for structured knowledge at any time when doable.”

The up to date part now has the next content material:

“Google Search helps structured knowledge within the following codecs, except documented in any other case.

On the whole, we suggest utilizing a format that’s best so that you can implement and preserve (most often, that’s JSON-LD); all 3 codecs are equally superb for Google, so long as the markup is legitimate and correctly applied per the function’s documentation.

On the whole, Google recommends utilizing JSON-LD for structured knowledge in case your web site’s setup permits it, because it’s the simplest resolution for web site homeowners to implement and preserve at scale (in different phrases, much less liable to consumer errors).”

Structured Knowledge Codecs

JSON-LD is arguably the simplest structured knowledge format to implement, the simplest to scale, and essentially the most simple to edit.

Most, if not all, WordPress web optimization and structured knowledge plugins output JSON-LD structured knowledge.

Nonetheless, it’s a helpful replace to Google’s structured knowledge steering with the intention to make it clear that every one three codecs are nonetheless supported.

Google’s documentation on the change may be read here.

Featured picture by Shutterstock/Olena Zaskochenko